Ready to take your business to the next level?
The ability to target many more people for much less has created more demand for digital marketing over other traditional media. As a small business measuring your success gives you the information you need in order to make wise marketing decisions.
Define your goals
What do you want your website to achieve? Some common goals include:
> Selling your products
> Promoting your business and building brand awareness
> Attracting new customers and increase engagement
SEO, KEYWORD RESEARCH, Webmaster Tools
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results like Google, Bing and Yahoo—often referred to as "natural", "organic", or "earned" results. Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines, it requires regular re-evaluation and maintenance.
STRUCTURED DATA WITH SCHEMA.ORG
Structured data, also called schema markup, is a type of code that makes it easier for search engines to crawl, organize, and display your content. Implementing structured data on your site is also a way to prepare for the future of search, as Google in particular continues to move in the direction of hyper-personalization and solving problems and answering questions directly.
On-page optimization (architecture, content & code of a website)
> Updating page title and description with relevant keywords and brief information about the website
> Adding alt attributes and descriptions to images and videos
> Removing errors from HTML code and optimizing it for different devices, browsers and speed
> Maintaining a balanced ratio of targeted keywords in all tags, descriptions and content
pay per click Campaigns
Google has recognized me as an AdWords certified professional, meaning that I’m qualified to help you grow your business on the web using Google AdWords.
GOOGLE TAG MANAGER/GOOGLE ANALYTICS (event conversion tracking set up)
Google Analytics can help you keep track of how your customers are interacting with your site. It also provides insight into what's working well, and what might need some tweaking. Events are one of the best ways to understand the user actions on your website, such as how many times a button was clicked, a form was submitted, or documents were downloaded.
LEAD GENERATION (content creation, landing pages, A/B tests, email marketing)
A lead is a person who has indicated interest in your company's product or service and that you've already opened communication with. Lead generation is the process of attracting and converting strangers and prospects into those leads.